Tianyu Qiu
Advanced Micro Devices Virtual Event
AMD:
Where Game Begins
AMD introduces the highly anticipated AMD Ryzen 5000 Series desktop processor lineup powered by the new en 3 architecture. Offering up to 16 cores, 32 threads and 72 MB of cache in the top-of-the-line AMD Ryzen 9 5950X, AMD Ryzen 5000 series processors dominated in heavily threaded workloads and power efficiency, while the AMD Ryzen 9 5900X processor offers up to a 26% generational uplift in gaming performance.
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In this virtual release, the AMD CEO Lisa Su also introduced the new AMD Radeon RX 6000 Series lineup, which is aggressively targeting 4K gaming to offer the best experience.
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The event is shot on a 360 degree LED screen panel backdrop, which is all the presentation video, virtual speakers, and game demonstrations will be projected on the screen.
Client /
AMD
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Service /
Creative Strategies & Virtual Event & Stage Design & Video Shooting
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Role /
3D Design, Stage Design, 3D Visualization
Agency /
Freeman
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Year /
2020
As the whole world is under the impact of pandemic, all the human interactions have been moved to the virtual space, even include new product release events for big tech companies.
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It is key to re-imagine how new technologies and traditional stage setting could be combined to virtual events in the current situation.
Freeman is taking the design and creative challenge on virtual live event with a full immersive stage.
3D rendering created with 3Ds Max + Vray
Camera View (Front Shot)
Stage Front View
Game Demo goes live on the 360 degree LED screen panel, the speaker is also live on stage with all the video contents and presentations.
3D rendering created with 3Ds Max + Vray
Camera View (Stage Right camera)
Stage Left View
The design of stage also includes the understanding and consideration of camera movement and backstage.
Camera Track
2-3 Cameras focus on dolly shots on the circular track.
AV Control
back stage AV control stations
CAD Drafting, Floor Plan
LED Panels
Full circular LED Panel
Light Grid
Camera Position
2 cameras for static front shots
CAD Drafting, ISO View
Live interviews would be conducted on this stage. The moderator would be interact with the interviewee live through the immersive screen, while the interviewee doesn't have to be presented at the stage.
3D rendering created with 3Ds Max + Vray
Camera View (Stage Left Camera)
Stage Right View
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