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My Background

I'm a multidisciplinary designer with over a decade of experience delivering impactful UX, service, and product design strategies across technology, telecom, finance, healthcare, and media. I specialize in leading cross-functional teams, integrating generative AI into design workflows, and aligning user needs with business goals. I’m known for building scalable design systems, driving design operations, and creating digital experiences that lead to measurable business outcomes. With a strong consulting background, I’ve helped deliver enterprise-grade B2C and B2B platforms—now enhanced with next-generation AI capabilities.

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About

Portfolio Highlights

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Amazon Merchant App Promotion Solutions

Delivering intuitive and impactful promotion features for the Amazon Buy with Prime Merchant Console

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Home Internet Online Shopping Experience

Shipping an new UX strategy and design solution  to improve how consumers shop for internet plans online

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VMware Multi-Channel Media Player

Build a multi-channel streaming app for web and mobile to support all VMware's online conferences

Strength & Experiences

Design Solutions for Products and Services

Design comprehensive and user-friendly  solutions to solve business problems across a wide range of industries, which makes huge beneficial impacts on the people and the company. 

Lead and Manage Team

Effectively manage teams, projects, and stakeholders to better enhance the productivity and deliver measurable results by setting clear expectation and goals.

Human-Center Research

Human-centered research is vital for successful businesses. Prioritizing people's needs and experiences in research helps gain insights and create products that meet their requirements. 

Optimize Team Workflow

Optimizing work flow boosts productivity. Identify time-consuming tasks and enhance team resource allocation. Streamline processes and eliminate redundancies. 

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