Tianyu Qiu
Software Development
Atlassian Summit 2020
Summit Attendee Journey Design
(Changed to Remote Summit due to Covid-19)
Creative Direction by Matthew Fletcher
Design by Tianyu Qiu, David Liao
Atlassian Corporation Plc is an enterprise software that develops products for software development, project management, and content management. It is best known for its issue tracking application, Jira, and its team collaboration and wiki product, Confluence. Atlassian serves over 135,000 customers.
Atlassian Summit is the place to learn and get inspired by the products and practices that enable teams to thrive. It starts with access to tools and training and continues with bringing your true self to work and taking what you've learned to strengthen your teams back at the office.
Client /
Atlassian
Service /
Creative Strategies & Design for the Summit
Role /
Creative Design
(2D&3D Design)
Agency /
Freeman
Year /
2020
The Heart
Pathways extend from Atlassian Product Hub aligning it as the physical and thought center of the event.
The Zones
Areas (zones) are naturally formed from pathways - creating a journey for attendees. The Zones are designed around different Atlassian themes
The Journey
●Leads to key areas (product hub, theaters, activation zones)
●Creates physical“Teamification Journey” to follow
Activation Zones
Based on the Atlassian Archetypes, we’ll have zones with activities and insights which tie back to those tenants of teamwork.
The wayfinding device at the front of the Expo will indicate the lines to those and all areas. We are using floor decals to connect all the zones along with the show floor, and using app to help attendees to navigate through the zones and activations.
Problem Solving Zone
Main Activation Collaborate with Formula 1
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Find out from Pit Crews how relying on your teams can make all the difference in achieving goals.
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Centerpiece of a Stock Car (fully Atlassian branded)
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Facts about Formula and Atlassian’s Partnership on monitors
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Learn from Pit Crew members about what it takes to work as a team. (rotating speakers with q & a’s)
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Work with teams to change an actual stock car (In a branded pit crew jumpsuit)
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Audio mic to have it be heard by a larger audience.
3D rendering created with Sketchup + Vray
Innovation Zone
Main Activation Collaborate with Pandora
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Interactive DJ Booth
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Create unique tracks which get uploaded to a Summit Station.
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Participate directly in the booth with the DJ or listen on the perimeter and choose tracks for the DJ to mix.
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Silent Disco makes it Expo noise friendly
3D rendering created with Sketchup + Vray
Connection Zone
Main Activation Collaborate with Twitch
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Team up and play online games on twitch
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Gain connector insights/participation through connector quiz
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Learn about the twitch/Atlassian partnership from content on monitors and ambassadors
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Special opportunity to connect and play with the ESports Pros
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Hear gamers from Esports(or other gaming team) talk about teamwork
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Reinforce teamwork by playing with Summit attendees and the pros.
3D rendering created with Sketchup + Vray
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