Tianyu Qiu
Pop-Up Exhibition in Soho New York
Pixinity:
Pop-Futurism
Pixinity transports guests to a captivating universe of 10 imaginative rooms for an unforgettable, immersive experience. Guests will navigate their way through a futuristic wonderland of fun, colorful spaces that feature more than 100 individual pieces of sculptures, pixel art, emoji-like characters, digital and gaming icons, and computer-inspired imagery.
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‘BORN TO SHINE’ is Pixinity's philanthropic collaboration with Autism Speaks, as both share the goal of raising social awareness for those affected by autism. As part of this program, a portion of sales will be donated to support autism research and patients.
The artist behind Pixinity, Tianyu Qiu, has a family member diagnosed with autism and although they struggle with verbal communication, the two are able to communicate with computers, the internet, and iconographic symbols. In this exhibition, he replicates and creates a digital world for kids, families and all others to have fun and enjoy a fairyland of pixels.
“It is my goal to use Pixinity as a platform for autism awareness and spark a much needed dialogue about autism support,” says artist Tianyu Qiu. “With this in mind, we launched ‘Born To Shine,’ our philanthropic arm that helps and supports autistic children and their families. We are thrilled to be partnering with Autism Speaks, one of the leading autism support organizations nationally, for this exhibit.”
For more information on Autism Speaks, please visit www.autismspeaks.org.
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Artist and Installation Designer: Tianyu Qiu
Timeout New York:
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Client /
Pixinity
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Role /
Creative Director
Agency /
Out of Nowhere LLC
Year /
2019
The Pixinity brand is produced by Yolk Studio LLC, which the idea is to combine art exhibition, immersive experience, retail, and fashion together. This is a startup project with the idea of creating a new art and fashion brand, which leads to creating an experiential exhibition and store in Soho, New York City's fashion center.
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I expanded the brand strategies using the combination of the elements of pop-art, futurism, street wear fashion, and gaming culture.
Project Context
Branding Art Direction
Logo
Logo with Color
Black Logo
Logo safe zone
Logo incorporated with different background color
Graphic Design
Poster Designs
Animations
With odes to the American Pop Art movement and European Futurism movement, “Pixinity: Pop Futurism” will transport visitors of all ages to a creative universe. This exhibition is one of the most interesting things to do with kids in NYC, and it certainly deserves one of the final spots on your summer bucket list.
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-Danielle Valente, Timeout New York
Exhibit Design
Gallery room 3D rendering
The exhibit is carefully curated and designed for the audience to have a full experience. The 5000 sq ft space is divided into 11 gallery rooms. and each room has its own theme, which is also a part of the Pixinity universe.
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Pixel Garden
Mignons
Heart
“Pixinity is my artistic expression of our current technological climate and our extreme reliance on social media and digital culture in our daily lives,” the artist said of his first solo installation. “I asked myself what this might look like in the form of an exhibition. How can I interpret this through materials and space? And so, "Pixinity" was created as the ultimate digital playground to show how social media-driven art can be simultaneously meaningful, playful and critically engaging.”
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